Illustrative use cases.
ImagePipe is a recent product: the scenarios below are typical examples built to illustrate a concrete use, not actual customer testimonials or measured figures.
Fashion shop, 800 references catalogue
Each product sheet displays 4 to 6 photos in high resolution. Without optimization, these images weigh several MB each and slow down mobile loading. With ImagePipe, the theme continues to refer to the same original files, it is the generation on demand that automatically serves a resized WebP/AVIF version at the right display size.
Agency managing several customer shops
An agency that deploys WooCommerce to several customers can activate an Ultimate license on 4 stores, with quality and watermark settings independent per shop, without duplicating configuration by hand on each site.
Catalogue with transparent PNG manufacturer logos
The preset manufacturer_logo generates a consistent version of each logo without retouching source files, maintaining transparency.