A shop, images that load fast.
No need for dedicated technical team: install the plugin, let ImagePipe manage formats and cache, and keep your theme as it is.
The time and budget of an SME are not extensible
No technical team
Internally no one to re-export each photo produced in WebP/AVIF at the right size each time the catalog is updated.
No infrastructure budget
The engine runs on your existing hosting, no third party CDN to pay for the volume of traffic or storage.
The theme must remain intact
No rewrite of the existing theme or catalogue: tags are rewritten automatically without manual intervention.
The images weigh the heaviest on a product sheet
On most online stores, images represent the majority of the weight of a page and are the most common cause of a bad LCP score (time to display the main visual), the Core Web Vitals indicator most often pointed at.
For a unique shop, the license Pro (1 site) unlocks AVIF, automatic theme replacement, watermark and "jolies" URLs, everything an SME needs without ever having to recalculate its visuals by hand.
The license Lite, free and without expiration, remains available to try the product in real time before buying.
Frequently asked questions from small shops
Do I have to change my theme or hire a developer?
No. Installation is done from the WordPress back office like any plugin, and automatic replacement of tags No retouching of the theme is required.
What does it change in practice on my shop?
With the Pro license, the automatic multi-format replacement serves WebP or AVIF according to the browser (negotiation via
What if my catalog grows?
Nothing to reconfigure: the engine generates each variant on demand at the first request. A catalogue of 50 or 5,000 references does not need a different configuration.