August 24, 2026
WordPress 6.7 already does WebP natively: why ImagePipe still matters
What WordPress 6.7's native WebP generation actually does, and why on-demand generation still covers a gap it doesn't.
Blog.
Notes on web performance and technical choices behind ImagePipe.
August 24, 2026
August 4, 2026
Adapting your product images to Google Merchant Center's new 2026 requirements
Since April 14, 2026, Google Merchant Center has been flagging product images that are too small: the minimum size is rising to 500×500 px, enforced starting January 31, 2027. What that changes in practice, and how to check your catalog before the deadline.
August 3, 2026
Web eco-design: why your image file sizes are becoming a compliance criterion in 2026
RGESN, the REEN law, digital sobriety: eco-design standards are taking shape in France, and page weight sits at their center. What that concretely changes for an online store, and why image optimization is no longer just a speed issue.
July 30, 2026
AI-generated product photos: the new source of oversized images on your store
Replaced background, generated staging, automatic retouching, AI tools are changing how stores produce their product visuals in 2026, but not their file size. Why these images need optimization more than ever.
July 18, 2026
Why on-demand generation beats batch processing
Most optimization plugins process all images at the time of upload. ImagePipe is waiting for the first real request, this is why it changes everything on a large catalog.