Notes on web performance and technical choices behind ImagePipe.
October 2, 2026
For a professional buyer with a DPO or SIRET, "where does image data go" isn't rhetorical. Here's what actually happens to product photos when ImagePipe generates a variant.
September 19, 2026
Unoptimized product images don't just slow pages down: they quietly inflate hosting bills and erode conversion rate. A look at where the money actually goes.
September 12, 2026
Why reserving space for dynamically generated gallery images prevents layout shift, and where the risk differs from static files.
September 8, 2026
Why the main product image should never be lazy-loaded, how fetchpriority="high" fixes it, and how to verify the fix with PageSpeed Insights.
September 6, 2026
A realistic look at AVIF browser support in 2026, and why WebP still matters as a fallback.
August 24, 2026
What WordPress 6.7's native WebP generation actually does, and why on-demand generation still covers a gap it doesn't.
August 4, 2026
Since April 14, 2026, Google Merchant Center has been flagging product images that are too small: the minimum size is rising to 500×500 px, enforced starting January 31, 2027. What that changes in practice, and how to check your catalog before the deadline.
August 3, 2026
RGESN, the REEN law, digital sobriety: eco-design standards are taking shape in France, and page weight sits at their center. What that concretely changes for an online store, and why image optimization is no longer just a speed issue.
July 30, 2026
Replaced background, generated staging, automatic retouching, AI tools are changing how stores produce their product visuals in 2026, but not their file size. Why these images need optimization more than ever.
July 18, 2026
Most optimization plugins process all images at the time of upload. ImagePipe is waiting for the first real request, this is why it changes everything on a large catalog.